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Friday February 09, 2007
Today's Hot Files
Officials Scramble to Understand Canada Link to US Mad Cow
RCMP Raids BC Cabinet Ministers Offices
Extreme Weather Exacted Heavy Toll on BC in 2003
These are today's hot files driving key messages towards the
federal government
Click headlines above for details
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Media Analysis
Our services:
Identify key messages in news coverage delivered
to target audiences
Assess positive, neutral and negative tones towards our clients in news reports
Highlight stakeholder commentary and track shifts in positions and messaging
Follow regional play
Analyze media coverage on a daily, weekly, monthly or issue specific basis
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Friday February 09, 2007
Officials Scramble to Understand Canada Link to US Mad Cow
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In negative tones, national
media coverage concludes the first case of mad cow disease identified in
the United States will mean more bad news for Canadian cattle industry
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News reports described
government officials as scrambling to determine possible Canada link to
the sick cow, believed to have originated from an Alberta dairy farm
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Media coverage emphasizes
there is no obvious connection between the U.S. infection of a Holstein
dairy cow, and a beef cow from a northern Alberta ranch that was
discovered earlier in 2003 to have mad cow disease
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Who We Help
Lifeline Communications assists
communications managers, public affairs directors and account executives
Our services support communications strategies, issue management and public
outreach
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Friday February 09, 2007
RCMP Raids BC Cabinet Ministers Offices
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National media coverage
highlight RCMP raids on the offices of two British Columbia cabinet
ministers as part of a 20 month investigation into illegal drugs
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News reports point out the
RCMP is not targeting Finance Minister Gary Collins or Transportation
Minister Judith Reid, but is seeking information about staff members
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Media items predict the
investigation will cause political headaches for the government of
Premier Gordon Campbell, who is in Hawaii on an annual family holiday,
where he was charged last year for drunk driving
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Contact Lifeline
Lifeline Communications
Group Inc.
Tel: (613) 258-9961
Fax: (613) 258-9958
e-mail:
news@lifelinecom.com
214 Burritt's Rapids Rd. RR 3
Merrickville ON K0G1N0
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Friday February 09, 2007
Extreme Weather Exacted Heavy Toll on BC in 2003
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News reports note that
extreme weather in British Columbia ranked as Environment Canada's top
weather story for 2003, where raging forest fires and fall floods
exacted a heavy toll on the provincial economy
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Media coverage suggests the
summer drought and fall floods in British Columbia demonstrate the
dangers that climate change poses for Canada
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News reports warn global
warming could lead to more extreme weather across Canada in the years
ahead
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