Media Analysis

Our services:
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Identify key messages in news coverage delivered to target audiences
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Assess positive, neutral and negative tones towards our clients in news reports
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Highlight stakeholder commentary and track shifts in positions and messaging
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Follow regional play
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Analyze media coverage on a daily, weekly, monthly or issue specific basis

Who We Help

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Lifeline Communications assists communications managers, public affairs directors and account executives

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Our services support communications strategies, issue management and public outreach

What We Do

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Delivering communications services to several federal departments and agencies for 17 years, Lifeline Communications Group provides valuable tools for communication planning, strategy and execution, issue management, policy development, crisis management, and the review, evaluation and delivery of departmental programs.

 
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We offer a wide range of services to help our clients deliver messages to target audiences.  Our media analysis and media summary tools capture an accurate picture of how departmental issues and messages are communicated through the media.  We assist in issue and crisis management by evaluating quickly how the public, decision makers, decision influencers and elected representatives are receiving messages and shaping opinion.  Lifeline Communications also counsels on media relations strategy, develops media responses and monitors issues.  We craft speeches, manage events and are available to co-ordinate and supervise paid advertising, public affairs and communications programs.